Robert Wallace
Bob Wallace, founder and principal of Strategic Alternatives, provides business and marketing strategy, positioning, infrastructure development, publisher relationship, and acquisition/divesture counsel to game developers and publishers, as well as governmental agencies seeking to expand their country's participation in the global games industry. He has provided his acumen to over 50 companies in the gaming industry in the US and several European and Pacific Rim countries.
Wallace has closed new development contracts with top-tier publishers, enabled many successful self-publishing projects for developers in transition from over-dependence on retail-box projects, taken Her Interactive (maker of "Nancy Drew" games) from unprofitable developer to profitable self-publisher, and assisted in the formation and development of Bonfire Studios, Flare Games, Fuzzy Cube Software, Newtoy, and Robot Entertainment.
Former cients of Strategic Alternatives include Bonfire Studios and Newtoy (sold to Zynga in 2010), Big Huge Games (sold to THQ in 2008), and Ensemble Studies (sold to Microsoft in 2001). Wallace also managed the sale of the City of Heros IP by Cryptic Studios to NCsoft in 2007. He has been involved in generating an average of $85M in transaction value per year for the past several years.
Bob is on the Board of Advisors of GDC Europe (Cologne) and a member of AIAS and IGDA.
